Marketing is the number one aspect of any business no matter how big or small. How one chooses to market their business is entirely up to the individual, but the point of marketing is to get the name of the business in the minds of people everywhere. It is not enough these days to simply hand someone a business card or a flier and hope for the best. These flyers and business cards will likely end up in the waste bin around the corner or misplaced in a messy handbag. Business owners have to get creative in how they market their companies and one of the most creative and useful products to help with marketing is a custom printed carrier bag.
Choosing which carrier bag to purchase can be a bit of a difficult decision. There are a number of companies that offer the service, but there are some things you need to know in order to choose the correct bag to properly display your business.
One of the first aspects to understand is how large you would like your bag. Customized carrier bags come in a variety of shapes and sizes and it is important to ensure that the company chosen to make the bag gives the business owner the proper size.
Quality of the Materials
Another important aspect when choosing customized carrier bags is the quality of the material used. Most printed carrier bags come in the form of paper and the paper quality is definitely key. Although it may be tempting to go for cheapest paper material available for your box style paper bag to save money, this route will lend the business a cheapened appearance due to broken bags and unhappy customers. It may also be in the best interest of the business to choose eco-friendly recycled paper as opposed to new. This aspect of the bag should also be advertised to further market the business.
Take some time when choosing the paper grade as well as the finishing of the paper. This is a big decision because there are so many finishes available to go along with the paper chosen. Choosing something that stands out like glossy lamination or hot foil may get the business noticed, but there is also a lot to be said for the muted luxury of spot UV and matte finishes. The business may want to go in the direction of embossment or handle finishes as well, so there is a lot to consider apart from price.
What seems like the smallest part of the bag is the biggest deal. We have all had the unfortunate occurrence where the handle breaks on a bag and our valuables spill out onto the street. This can be embarrassing for the customer and is completely avoidable if the correct material is chosen for the bag.
When choosing the handle material the weight of what is to be carried in the bag can mean the difference between a great experience or a lot of broken handles. For a more elegant feel ribbons can be used. Popular choices are the satin ribbon, grosgrain ribbon, and the herringbone ribbon. These are the more classic materials, but if the bag is meant to be sturdier and carry heavier items the use of plastic tube, pp rope, polyester rope, or cotton rope may be more appropriate.
The graphics make the bag truly unique. The design of a bag needs to reflect the business as a whole. For truly bespoke paper carrier bags the design needs to be created with the heart of the business in mind. Where wild colours and crazy designs may get a business noticed, it may lead to a negative response from the customers forced to carry a gaudy loud bag. Keep customer’s needs in mind at all times when designing a custom carrier bag for a business.
When choosing the graphic design options the business will also have to choose the printing options as well. Printing is no longer just standard flat options. Choices come in lithograph as well as offset, so the design will often determine these aspects, but should one appeal more to the business than the other it is important to convey that to the carrier bag manufacturer.
Customized carrier bags can be used for a number of reasons. Sometimes they are given out as promotional materials for a specific event and some businesses keep them available for the customer for every purchase. No matter what the bag is to be used for it is and will become a walking advertisement for the business depicted, so it is vital that the bag be made of top quality materials and stand out from others. Customized carrier bags are a great way to showcase a business and an inexpensive way to get the company’s name out to the public.