Everybody loves logo printed paper bags, because they add a touch of luxury and class to every purchase.This is why fashion conscious women tend to re-use their favourite designer paper bags over and over again. As a result, these bags become walking advertisements, carried through the streets to demonstrate the loyalty that people feel to their favourite brands, via their branded bags.
As a result of this exposure, shops and boutiques have long known that luxury paper bags can be a potent source of free promotional exposure, but why is this, exactly?
The psychology of logo printed paper bags
Psychologists give us several reasons, aside from the brand awareness described above:
- Guilt
- Familiarity
- Warmth
First, guilt; most people now know that plastic bags harm the environment. They feel a lot less guilty knowing they can recycle, repurpose, and even repurpose paper bags.
Second, familiarity; Every American movie, every TV comedy, shows people carrying food in paper bags. Even if we live in a country where plastic bags are common, we are all used to this idea. So when we show people bespoke carrier bags, they immediately notice the simple and practical nature of the bag. They also respond to stylish details added to the basic idea.
Third is warmth; paper is warmer and that’s a fact! And we don’t just mean that paper is less cold than plastic. Psychologically, paper is a more natural product, which makes it more tactile.We love to touch it, play with it and feel comfortable with it. This means people are automatically attracted to this warm, flexible material rather than cold, rustling plastic. Paper bags with rope handles offer the best of all worlds. Feel warm to the touch. Have comfortable handles that won’t cut your hands when you carry them for more than a few minutes.
So what have we learned?
- Customers love paper bags because they’re guilt-free, familiar and comfortable. Marketing with paper bags is cost-effective as it offers a cost-effective product that is durable but can be used multiple times and does not look cheap. This is a vital aspect for cool and fashion-conscious consumers.
- We’re psychologically primed to appreciate the feel of paper, so paper packaging makes us feel good about our purchases.
- For business-to-business marketing such as trade shows and exhibitions, printed paper bags do an excellent job of increasing brand awareness. Because every person who attends a show wants to put all the samples, gifts, catalogs and other odds and ends somewhere. They regrouped during their visit. A well-designed paper bag makes an ideal convention or trade show gift because it’s useful. It’s tangible and spends all day going from stall to stall, sharing your brand name and marketing message with everyone else in the space.
Next steps
We now know that the value of a luxury printed paper bag is for much more than carrying our belongings home. Why not let Alya Ambalaj help you achieve the best of all worlds with our stunning packaging solutions?
